The job: prove it drives pipeline — from one source of truth
You're asked to prove marketing's impact, but your data lives in disconnected tools — and the AI layer where buying journeys now start is invisible in all of them. The job is to connect the whole funnel, from how AI represents you to closed revenue, into one defensible picture. Ziply unifies it so you can answer "what's driving pipeline?" with evidence.
You have more data than ever — and less clarity than you need.
AI visibility in one tool, GA4 in another, attribution in a third, the CRM elsewhere — none talk, and the AI layer is missing (and mislabeled as "direct").
How AI breaks traditional measurementOne funnel, from AI answer to revenue
Connect it, then defend it:
Unify the AI layer with GA4, Search Console, attribution, and CRM/MAP on one funnel spine (Performance & Attribution).
See the whole journey and where it leaks.
Connect AI visibility to pipeline with honest confidence.
Read it at every altitude — board summary to channel detail.
No — it integrates them, bringing the signals that matter (including the AI layer) into one funnel model.
It connects AI influence through the funnel with appropriate confidence — honest modeling, not false precision.