AI Visibility and Buyer Questions
See how AI assistants answer the questions your buyers ask — whether your brand is in the answer, who is there instead, and which sources the engines trust.
Know where you stand in the answer
Presence across engines
For each question, see whether ChatGPT, Google AI Overviews, Perplexity and the other assistants on your package mention your brand, recommend it, or leave it out.
Who appears instead
See which competitors the engines name, how often and on which questions — including brands you don't yet track.
The sources behind the answers
See the pages and publishers the engines cite, so you know which sources shape what they say about your category.
Measured on the questions that decide deals
On Core, Growth and Scale, your buyer questions come from your own evidence — sales calls, CRM notes, support tickets and reviews — with deal outcomes where your CRM provides them. A question raised in deals you lost can then be weighed differently from one raised in deals you won. On Free and Signal, Ziply tracks the standard questions buyers ask in your category.
See where demand and strategy don't match
The Demand Map puts what your buyers ask beside what you've chosen to be known for. Buyer demand you haven't claimed shows up, and so do themes you're investing in that buyers rarely raise — so strategy follows evidence.
Included from Core
Follow the conversation, not just the first question
Buyers rarely stop at one question. Ziply follows the conversation through the buyer's follow-up questions, so you can see where your brand holds its place and where a competitor takes over.
Included from Growth, with longer conversations on Scale
Numbers you can trust
Every figure shows what it's based on. When a change is too small to be real, Ziply calls it noise instead of progress. When an AI engine changes how it answers, comparisons across that change are paused and marked, so a platform update never reads as a drop in your performance. Anything that can't be measured is shown as not measured — never as zero.
From gaps to topics
When the engines leave you out of a question your buyers ask, or cite a competitor instead, Ziply turns it into a topic to write about, ranked alongside everything else your team could publish.
Included from Core
What each package includes
| Feature | Free | Signal | Core | Growth | Scale |
|---|---|---|---|---|---|
| Questions measured | Your category's standard questions | Your category's standard questions | Questions from your own buyer evidence | Questions from your own buyer evidence | Questions from your own buyer evidence |
| AI engines | ChatGPT, Google AI Overviews, Perplexity | The same | Adds Claude and Gemini | Adds Copilot Search in Bing | Adds Google AI Mode |
| How often | Weekly | Daily | Daily and weekly | Daily and weekly | Daily and weekly |
| Competitors compared | 3 | 5 | 10 | 10 | 10 |
| Brands you don't yet track | — | ||||
| Whether a change is real | — | Direction of change | |||
| The answers and their sources | The answers | ||||
| Demand Map | — | — | |||
| Follow-up questions | — | — | — | Longer conversations | |
| Topics from visibility gaps | — | — |
Engine cells are cumulative: each package includes the engines of the one before.
Compare packages on Start free and Pricing.
Frequently asked questions
Which AI assistants does Ziply cover?
ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Claude, Gemini and Copilot Search in Bing. Which ones are tracked depends on your package.
Where do the buyer questions come from?
On Core, Growth and Scale, from your own evidence — sales calls, CRM notes, support tickets and reviews. On Free and Signal, from a standard set of the questions buyers ask in your category, which Ziply maintains.
Why does Signal show the direction of a change rather than an exact figure?
Signal tracks a smaller set of questions, so it reports whether you're moving up or down rather than a precise figure. The platform packages measure enough to tell a real change from normal variation.
Can Ziply guarantee my brand will be cited?
No. Ziply shows where you stand and what to change. No one can guarantee what an AI engine will say.